Types of surveys

Quantitative surveys

Representative surveys on target groups, linking to Big Data.

Qualitative surveys

In-depth interviews with detailed analysis and projection by topic.


Repeated surveys with defined topics.

Focus Groups

Group discussions led by a psychologist with topics on creativity.

F2F, CAPI, personal interviews

Personal interviews conducted by the interviewer.

CATI, telephone interviewing

Interviewer-led telephone interviews.

CAWI, On-line panel, survey

Self-completion of questionnaires by target respondents who are recruited in advance according to topics and profiles.

Mystery Shopping, Mystery Calling, Mystery Observation

Purchases, calls or “by eye” observations that show the facts of how customer service really works.

Omnibuses, Panel

Panel surveys on a pre-selected sample of respondents according to their socio-demographic profile.