Survey topics
Defining potential and growth
Defining market potential is not just about numbers – it is about uncovering the connections between the market, customers and the value that the client offers. We analyze economic, demographic and behavioral factors that determine how the market will develop and where the real growth potential lies.
Based on a combination of data – from quantitative surveys, through secondary analyses to qualitative insights.
We look for answers to where the demand is, who the target group is and what factors influence their behavior. The goal is to offer a data-based view of where and how it is worth investing energy and resources.
Communication and acquisition success
The impact of communication and acquisition on the target group. The effectiveness of the communication mix on sub-segments.
Evaluation and impact studies
Evaluation of the fulfillment of set goals and KPIs within projects, services, strategies.
Experience and satisfaction
A key parameter for measuring the quality of customer service and evaluating experience.
Methodology, e.g. NPS – net promoter score, KPI knowledge and experience
Loyalty
Customer attitudes towards the brand due to knowledge, experience and satisfaction.
Measuring the quality of service and communication
Evaluation of care and access in the attributes of communication, attractiveness, professionalism, availability, reviews, etc.
Customer life path in the portfolio
Monitoring the functioning of the entire Way of life customer, i.e. from the reasons for arrival to the reasons for their departure from the customer portfolio.
Mystery audits
Verifying the functioning of merchandising and service quality at contact points.
Market analysis and market positioning
A combination of desk research and survey to determine the market share of a brand or company in the market. Competitive comparison of positions and image impacts.