Data Servis

Research For Your Marketing

Summer in HORECA is here! What’s hot in the 2025 season?

The summer season is in full swing and we at HORECA Expert from Data Servis are following every trend that moves the gastronomes. What is setting the tone in restaurants, cafes and bars right now?

🍹 Non-alcoholic cocktails and “low-alcohol” drinks – guests are increasingly choosing healthier alternatives, tastes must be fresh, original and Instagram-ready.

🍊 Coffee refreshing drinks – from espresso with tonic to espresso with juice, affogato and the imagination continues.

🥗 Seasonal and local ingredients – customers want to know where what they have on their plate comes from. Transparency is key.

📱 Digital orders and QR menus – speed, efficiency, less contact, more comfort.

🌿 Sustainability and ecology – no plastics, minimal waste, emphasis on the circular economy.

👨‍🍳 Experience above all – food is a show! Atmosphere, presentation and personal approach decide whether a guest will return.

At Data Servis, we have data that helps businesses not only survive, but grow – even in the most dynamic periods. Want to know how you stand compared to the market? Follow HORECA Expert and get regular updates on what (doesn’t) work in gastronomy.