About us

In the On trade/HoReCa area, which had not been “kissed” by research at all until 1998, we started measuring. We decided to go from the forest to the forest. We started by defining the market potential and created a methodology for measuring this market. The standards for how to find out and measure the basic facts about the HoReCa market – its size, structure, regional significance, price level and brand penetration – are still valid today.

We still have a perfect overview of every outlet on the market and know the On trade Universum in continuous continuity. Although this market has undergone major changes and legislative impacts, our proven and applied methodology is irreplaceable for accurately determining information about what is happening on the market in the area of trends, segment development and guest behavior.

Utility was the second area that we focused on from the beginning. We started working with the energy company ZČE, a.s. Thanks to the visionary management of ZČE, we were the ones entrusted with creating a methodology for measuring customer satisfaction in the B2C and B2B segments. This was at a time when customers were literally “chained” to their energy supplier and there was no choice. By applying international methodology to our conditions, we created a unique Customer Satisfaction & Loyalty Index and Customer Experience Call back. This methodology was then adopted by almost all energy companies in the Czech Republic and Slovakia. To this day, it is the only comprehensive and continuous methodology for measuring customer portfolios in the energy sector.

We founded Data Servis with a clear vision – to bring high-quality and meaningful data that has a real impact. We gradually transformed ourselves from a provider of classic surveys into a partner that helps change the environment – economic, social and business.

Based on our many years of experience and professional expertise, we began to actively engage in projects that support innovation ecosystems, the business environment and strategic brand building a few years ago. We help institutions and companies understand current trends and make decisions based on quality data.

We have expanded our scope to international research projects, in cooperation with institutions such as Eurofond or the World Bank, but we also help with acquisitions in new markets in the business environment (Lavazza in Poland). Within these projects, we not only collect data, but also create methodologies on how to do research correctly, effectively and with maximum benefit for fulfilling the goals of the clients.

In 2024, we became members of the CBCSD (Czech Business Council for Sustainable Development) and are actively involved in initiatives aimed at reducing resource waste in the Horeca segment. We believe that data can help change behavior and make the entire industry function more efficiently.

Our next priority is to strengthen the image of cities and municipalities and positively influence the satisfaction and loyalty of citizens. We see public space as a place where data can support meaningful changes and bring long-term benefits to residents. This is also related to our surveys to support tourism in the MSK and the satisfaction of expats in the Czech Republic.

We are Data Servis – research that has an impact.