ON TRADE MARKET
A: ON TRADE AS PLACE OF CONSUMATION:
We work with a global conception of the On-trade market, in all of the associations that provide you with the support for decision-making about marketing activities in this market. |
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- Audit On Trade (distribution and market share of a brand/portfolio/company, market potential utilization, efficiency by the target segments, position on the competition field, …)
- Feedback of information, advertising and promotion (mystery observation and efficiency of promotion activities, customer response to advertising campaigns, effective investment planning, ...)
- Customer On trade (shopping behaviour analysis, modelling of customer decision-making, segmentation by pupose of shop visit, ...)
- Efficiency of sale teams (brand/portfolio penetration by target segments in the market, evaluation of the quality of customer care ...)
- Omnibus On trade (buying habits of premises, premise facilities - POS materials,…)
- Census On trade (size of the market and its structure, development and changes in typology of premises, regional market coverage, ...)
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| B: CUSTOMER ON-TRADE |
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- buying habits analysis in On-trade
- modeling of decision-making of customers
- segmentation by purpose of shop visit
- customer perception of promotion activities
- influence of promotion activities on decision-making of a customer
- profile of customers by a rate of consumption
- perception of shop personnel reference
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PUBLIC CATERING MARKET
A: UNITS IN THE PUBLIC CATERING MARKET (providing catering) |
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- Description of the Public catering market (importance of the individual channels in the Public market, potential of the market in the individual channels, number of shops offering certain product in the individual channels)
- Brands in Public Catering market (penetration of brands in the individual channels in catering units, market share of a brand, average consumption in the individual channels)
- Distribution Channels (accessibility/supply of products/brands, evaluation of customer care, packaging of products, frequency of deliveries)
- Units in the Public Catering Market (model of shopping decision-making, sources for purchase of products, knowledge of products/brands, perception of products/brands, feedback of advertising activities)
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VENDING MONITORING
A: VENDING MACHINES |
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- accessibility and number of machines in the individual channels in Out-of-home market
- assortment supply + price level
- description of machines (type, runner, neatness of surrounding)
- number of portions sold in monitored machines
- quality inspection of offered beverages
- potential for another placing of machines in PC channels
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B: CONSUMER |
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- socio-demographic profile of users and non-users of machines
- Perception of positives and negatives of machines (from the own experience or mediately)
- frequency of purchases, places of purchases, preferred types of machines
- preference of the individual kinds of beverages
- analysis of the last experience with purchase at vending
- evaluation of the reliability of vending (break-down rate)
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| AT WORK |
| A: WORKPLACE |
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- percentage of employers ensuring drinking regime to employees
- sort of beverages ensured by employer within the drinking regime
- way of ensuring of the drinking regime (ensuring of materials, token for machines, financial support)
- beverage sources
- decision-maker in At Work
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| B: EMPLOYEES |
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- beverages consumed by employees and way of getting them
- % of employees consuming beverages at workplaceway of getting beverages (accessible at workplace, from the own sources, provided by employer, from the vending machine/canteen etc.)
- accessibility of vending machines and usage frequency of them
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