Data Servis – informace: Research for your marketing
klíčová slovíčka v angličtině
Our projects

Fulltext search

Our clients

NAŠE PROJEKTY

	Census On Trade Unique, regularly repetitious project that surveys the whole On Trade market in the Czech Republic and Slovakia in detail. The outputs of the project are - except market size - typology of premises, price level and other descriptive characteristics.
	Audit On trade Unique project takes place regularly four times a year and covers the whole On Trade market in the Czech Republic since 1998. Project outputs can be prepared on the Czech/Slovak Rep. level, regional level (may be adjusted to a client internal organization), level of premise type, level of price segments and level of volume segments of premises. Using this global project we are able to prepare made-to-measure outputs from individual market segments. Monitored categories of short-life goods: beer, spirits, cigarettes, sparkling wine, coffee and tea, cold non-alcoholic beverage, energy drinks etc.
	Omnibus On Trade Multi-topic telephone project that regularly takes place in the Czech Republic and Slovakia. Its target group is the knowledgeable public – representatives of gastronomic premises.
	Customer Behaviour Away from Home market Researches observing customer behaviour, habits and decision-making on the following Away from Home markets: On Trade, Vending, At Work.
	Vending Monitoring Vending Monitoring observes market size, product offer, description of vending machines and their surroundings and defines the potential for other vending machines placement.
	At Work as a Place of Beverage Consumption The research that is realized in Czech and Slovak companies observes the number of employers providing beverages to their employees, way of providing and concrete brands of provided beverages, purchase resources and decision–makers in companies.
	Mystery Shopping/Calling/Writting Made-to-measure projects in compliance with specific client needs focused on target project category and place of purchase. The main goal is observation of customer behaviour and his reactions on stimulation situations in concrete place.
	Efficiency of Sales Team - On Trade/Off Trade The aim of the research is an evaluation of work quality of sales team (salesmen). The project consists of several adjustable attributes that evaluate activity of sales teams and compare the teams using so-called “Global Quality Index” that includes: -brand listing -brand facing (numerical, measured) -secondary placement -merchandising standards -promotion activities -etc.
	Promotion Activities Feedback - On Trade Promotion Activities Feedback project provides the feedback of efficiency of promotion activities concerning On Trade market. Two views are used in promotion activities monitoring: the first is a view of premises where the promotion activities take place; the second is the view of customers. Project observes the promoted brands, principle of activities, evaluation of activities by premises or customers, etc.
	Customer Satisfaction & Loyalty Index (CS&LI) Worldwide appreciated methodics of customer satisfaction and loyalty measurement as a basic informative level for customer-oriented companies. We apply models of CS&LI project in entrepreneurial environment in the Czech republic and Slovakia
	Pretesty – Postesty: communication campaign informative materials effects of changes in the system of customer service and communication introduction of new products or rebranding etc.
	Sponzoring – measurement of efficiency Sponsoring efficiency concerning unprofessional and professional public as well as strengthening of “good repute” of sponsors.
	Customer Insight Complex measurement of customer portfolio in areas related to customer behaviour, preferences, brand knowledge, evaluation of brand image, willingness to change, etc.
	Employee Insight Complex measurement of employee portfolio in areas related to job performance, loyalty, satisfaction with management, ethic responsibility of company, identification with aims and visions of employer etc.
	Omnibusová Survey Regular projects focused on population, target segments of customers representing particular target group.